Pardot has powerful tools for process automation and database segmentation, but sometimes the out-of-the-box capabilities doesn’t let you get granular enough.
Question: I just imported a file of 800 people. Upon checking the status of my import, I discovered that only 787 prospects were created or updated. What went wrong?
Salesforce Campaign Influence is how Salesforce campaigns get attributed to Salesforce opportunities. It effectively bridges the gap between your marketing data and your sales data.