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Marketing during a crisis? Keep calm and follow these ground rules

March 27, 2020 Jessica Hope Leave a comment

For the past few weeks, the world has been transfixed by the coronavirus crisis, and unfortunately, there doesn’t seem to…

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Posted in: Consultant Musings

Our Commitment to Clients During COVID-19

March 23, 2020 Jessica Hope Leave a comment

As the situation surrounding COVID-19 continues to evolve, we would like to take a minute to share our Business Continuity…

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Posted in: Consultant Musings

Setting Up Handlebars Merge Language in Pardot

September 4, 2019 Jessica Hope Leave a comment

Curious about Handlebars Merge Language in Pardot? Learn more about the benefits, whether your instance is a good fit, and how to upgrade step-by-step.

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Posted in: Pardot Admin, Pardot Development

3 Tips for Better Pardot Lead Qualification

August 21, 2019 Jessica Hope Leave a comment

Once we’ve started to bring in new leads and cultivate those relationships with great content, we need to begin qualifying them.

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Posted in: Pardot Admin

3 Takeaways from Salesforce Connections ’19

June 22, 2019 Jessica Hope Leave a comment

While it’s impossible to take in everything the conference has to offer, the theme of the year was evident across every keynote, session, and workshop: win the love and loyalty of your customers through better experiences.

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Posted in: Consultant Musings

Celebrate Salesforce Won Opportunities with Sound Effects

June 7, 2019 Jessica Hope Leave a comment

Thanks to a new Lightning Web Component, you can leverage sound effects to celebrate your won opportunities in Salesforce. Rock on!

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Posted in: Salesforce Development

Salesforce Permissiongeddon: Outage Recap

May 24, 2019 Jessica Hope Leave a comment

On Friday, May 17th, Salesforce experienced system-wide degradation issues, impacting many Salesforce and Pardot users around the world.

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Posted in: Salesforce Development

Game of Thrones Backlash: Two Marketing Takeaways

May 15, 2019 Jessica Hope Leave a comment

Though Game of Thrones viewership and engagement are at all-time highs, the fandom is deeply divided in terms of satisfaction. Why is this, and what can we, as marketers, learn from it?

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Posted in: Consultant Musings

6 Signs of a Shoddy Salesforce Implementation

May 8, 2019 Jessica Hope Leave a comment

A shoddy Salesforce implementation leads to frustration, dissatisfaction, and disruption to your daily work. Watch out for these red flags.

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Posted in: Salesforce Admin

Salesforce Agency vs. In-House Team: Calculator

April 27, 2019 Jessica Hope Leave a comment

Are you struggling to choose between hiring an in-house Salesforce team or partnering with an agency?

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Posted in: Salesforce Admin

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