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Salesforce Permissiongeddon: Outage Recap

May 24, 2019 Jessica Hope Leave a comment

On Friday, May 17th, Salesforce experienced system-wide degradation issues, impacting many Salesforce and Pardot users around the world.

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Posted in: Salesforce Development

Game of Thrones Backlash: Two Marketing Takeaways

May 15, 2019 Jessica Hope Leave a comment

Though Game of Thrones viewership and engagement are at all-time highs, the fandom is deeply divided in terms of satisfaction. Why is this, and what can we, as marketers, learn from it?

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Posted in: Consultant Musings

6 Signs of a Shoddy Salesforce Implementation

May 8, 2019 Jessica Hope Leave a comment

A shoddy Salesforce implementation leads to frustration, dissatisfaction, and disruption to your daily work. Watch out for these red flags.

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Posted in: Salesforce Admin

Salesforce Agency vs. In-House Team: Calculator

April 27, 2019 Jessica Hope Leave a comment

Are you struggling to choose between hiring an in-house Salesforce team or partnering with an agency?

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Posted in: Salesforce Admin

5 Reasons to attend Salesforce Connections 2019

April 26, 2019 Jessica Hope Leave a comment

Thinking about attending Salesforce Connections 2019? Here are five reasons to buy that pass and book that hotel room.

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Posted in: Salesforce Admin

Pardot Troubleshooting: False Unsubscribes

April 25, 2019 Jessica Hope Leave a comment

A false unsubscribe is when an unsubscribe is logged against a Pardot prospect record, but the recipient did not trigger it manually.

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Posted in: Pardot Admin

Evaluating your Pardot API Usage

April 10, 2019 Jessica Hope 1 Comment

Have you seen an alarming warning in your Pardot account recently? If you’ve seen this warning and you’re unsure about…

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Posted in: Pardot Admin, Pardot Development

Spring Cleaning your Pardot Account with a Database Health Check

April 6, 2019 Jessica Hope Leave a comment

If you suspect your instance of Pardot could use a little spring cleaning, start with a Database Health Check.

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Posted in: Pardot Admin

Competitor Tracking in Pardot: 3 Best Practices

March 25, 2019 Jessica Hope Leave a comment

If your journey with Pardot was a story, it would be filled with a number of familiar character types. Our…

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Posted in: Pardot Admin

Your Top 5 Pardot Training Questions Answered

March 20, 2019 Jessica Hope Leave a comment

Whether you’re brand new to marketing automation or a seasoned veteran, your roll-out plan needs to include Pardot training.

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Posted in: Pardot Admin

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