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Pardot Troubleshooting: Email Deliverability

March 8, 2019 Jessica Hope Leave a comment

Prospects will not open every email you send, but there are definitely clues to deliverability problems. If you think you have one, you’ll need to diagnose the cause behind it.

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Posted in: Pardot Admin

Pardot Troubleshooting: Getting Granular

February 16, 2019 Jessica Hope Leave a comment

Pardot has powerful tools for process automation and database segmentation, but sometimes the out-of-the-box capabilities doesn’t let you get granular enough.

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Posted in: Pardot Admin

Pardot Troubleshooting: Data Imports

February 9, 2019 Jessica Hope

Question: I just imported a file of 800 people. Upon checking the status of my import, I discovered that only 787 prospects were created or updated. What went wrong?

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Posted in: Pardot Admin

Salesforce Campaign Influence 101

February 7, 2019 Jessica Hope Leave a comment

Salesforce Campaign Influence is how Salesforce campaigns get attributed to Salesforce opportunities. It effectively bridges the gap between your marketing data and your sales data.

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Posted in: Salesforce Admin

Web-to-Lead Forms Vs. Pardot Forms

January 18, 2019 Jessica Hope Leave a comment

Now that you’ve purchased Pardot, you have a decision to make: retain your existing Web-to-Lead structure and logic, or replace it outright with Pardot forms?

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Posted in: Pardot Admin, Salesforce Admin

Who Chooses the Tech? (A Cautionary Tale)

January 11, 2019 Jessica Hope Leave a comment

Don’t invest in new technology without consulting the people that need to use it. If you take the time to ask questions and understand both the short and long-term goals of your team, you just might avoid making a very costly and time-intensive mistake.

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Posted in: Consultant Musings

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