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Category: Consultant Musings

Marketing during a crisis? Keep calm and follow these ground rules

March 27, 2020 Jessica Hope Leave a comment

For the past few weeks, the world has been transfixed by the coronavirus crisis, and unfortunately, there doesn’t seem to…

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Posted in: Consultant Musings

Our Commitment to Clients During COVID-19

March 23, 2020 Jessica Hope Leave a comment

As the situation surrounding COVID-19 continues to evolve, we would like to take a minute to share our Business Continuity…

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Posted in: Consultant Musings

3 Takeaways from Salesforce Connections ’19

June 22, 2019 Jessica Hope Leave a comment

While it’s impossible to take in everything the conference has to offer, the theme of the year was evident across every keynote, session, and workshop: win the love and loyalty of your customers through better experiences.

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Posted in: Consultant Musings

Game of Thrones Backlash: Two Marketing Takeaways

May 15, 2019 Jessica Hope Leave a comment

Though Game of Thrones viewership and engagement are at all-time highs, the fandom is deeply divided in terms of satisfaction. Why is this, and what can we, as marketers, learn from it?

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Posted in: Consultant Musings

Who Chooses the Tech? (A Cautionary Tale)

January 11, 2019 Jessica Hope Leave a comment

Don’t invest in new technology without consulting the people that need to use it. If you take the time to ask questions and understand both the short and long-term goals of your team, you just might avoid making a very costly and time-intensive mistake.

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Posted in: Consultant Musings

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