Prospects will not open every email you send, but there are definitely clues to deliverability problems. If you think you have one, you’ll need to diagnose the cause behind it.
Pardot has powerful tools for process automation and database segmentation, but sometimes the out-of-the-box capabilities doesn’t let you get granular enough.
Question: I just imported a file of 800 people. Upon checking the status of my import, I discovered that only 787 prospects were created or updated. What went wrong?
Now that you’ve purchased Pardot, you have a decision to make: retain your existing Web-to-Lead structure and logic, or replace it outright with Pardot forms?